If you're in New York, you know that the hottest new opening is DASH NYC! The scene at the opening event last week was a mob of design hungry patrons excited for the store to unveil itself. The Kardashian sisters are officially a chain with stores in LA, MIA, and now, NYC. In the Big Apple, they worked with Studios GO's Gregory Okshteyn to create a space that is bold and feminine. Yes, I said bold AND feminine. What better concept to describe the trio behind DASH?
Photos via Kim's Blog
I'm planning to catch up with Gregory on his adventures with DASH NYC in the next few months (and there WERE some dramatic moments!) but for now, here's what you want to know from me. What they used to get that unmistakable look for DASH NYC! The space is a contemporary expression in style that emphasizes contrast to focus on the merchandise in the store.
Will this palette do the trick?
They made some smart choices with the paint, too. Here's why.
Aura Interior was used for the main walls of the store. It's durable, low VOC, comes in any color, and covers in two coats. Sold! Oh, and it's easy easy easy for touch ups which I'm sure will be required after the occasional dressing room brawl or general reality-tv wear and tear.
The Studio Finishes Metallic Glaze creates an accent band at the top of the walls and in the entrance area over a base of Edgecomb Gray. Changing sheen or adding a bit of shimmer with a metallic glaze is like using a good bronzer-- it adds a glow that makes your look come alive. I've used metallic glaze with hand drawn floral patterns in tight spaces to add some punch and reflect light back into the space.
Meet the Fifth Wall-- your ceiling. You can make some major statements by what you do with it and at DASH NYC, they used Benjamin Moore Ceiling Paint in Black on a stamped tin ceiling and on trim. Go here for more ideas for ceilings. Who says ceilings or trim always have to be white? Not Kourtney, Kim, Khloe...or Gregory!
In Kim's own words, they used Benjamin Moore's "amazing eco-friendly Aura paint in Violet Pearl for the walls, with a super-shiny black trim and pearlescent glaze! It’s so gorgeous!" Thanks, Kim!